Product Design, Brand DNA, Clean and Simple

Love for simplicity will always guide our thinking. Clean, friendly, fun are a few words that begin to describe the essence of exquisitely designed product.

Designing new ideas to life, through development and into manufacturing. Below are range of new product designs from entirely new category products to re-styling for current trends.

Kiting Bar and Universal Grip

Universal fitting kite bar grip concept to
improve ergonomic fit and single handed control.

New Backpack Concept

Pack design and materialization presented in 3D.

Anta Footwear

Working with Jon Wong at Catalyst Design we designed and developed footwear styles for multiple seasons.

Mission Hockey

We designed all of the Mission Hockey products for the first 5 years of the company. We began in the roller hockey category and then launched into the Ice Hockey market.

New Product Design

This concept tool used bunt heating element to heat and remove hockey blade from composite and aluminum shaft.

What's your Brand DNA?

Brand DNA are identifiers that tie differing elements of your brand together. Proper brand DNA serves a purpose. We go to great lengths building consistent brand identity through design and marketing, these efforts must connect to the product and translate to the consumer through the establishing and use of proper brand DNA.