I started Pleasure Ground Eyewear from the ground up.

The brand was born out of the desire for quality product, tasteful branding at a great value.

We had fun creating a strong product line and brand image. Unfortunately we launched Pleasure Ground in 2007 at the beginning of the financial crisis. We closed the company at the end of 2014.

For me, building the Pleasure ground brand was a lifetime highlight where I was able to put all of my skills to the test.

Pleasure Ground is where we live – a place where you can be and do everything you want.

What is Pleasure Ground?

Pleasure Ground is where we live – a place where you can be and do everything you want. We are committed to creating eyewear that’s easy to love and easy to wear.

Pleasure Ground is inspired by the Southern California lifestyle in which it was born – laid back with an edge. Here, you can do anything and you can be anything. It takes something to live here. At the same time, a little ambition goes a long way.

At the end of the day, we’re inspired by the classics. That’s why we’re offering a brand that’s for people who aren’t necessarily into wearing brands.

Whatever you’re inspired by – a Pleasure Ground is a place where you can turn your inspiration into reality.

Welcome to Pleasure Ground, high quality eyewear…thanks for staring.

Brand Identity, Print Catalog and Product Design

We developed the entirety of the brand including the identity and positioning, product design sales and collateral materials.

Product Design, Merchandising and Online solutions.

We created the Pleasure Ground product line line, merchandising solutions, targeting the active lifestyle market.

Pleasure Ground is inspired by the Southern California lifestylein which it was born – laid back with an edge.