Branding
Portfolio
Branding
Creating brand identities that connect — from visual language and strategy to the full experience across every touchpoint.
Brand Identity · E-Commerce · Art Direction
Saunt Eyewear
Founded to prove that ethical manufacturing and premium design aren’t mutually exclusive, Saunt Eyewear is a San Diego–based independent label making sunglasses from 100% castor bean oil frames with premium polarized lenses — all manufactured domestically. From brand naming and visual identity to Shopify store design and lifestyle photography direction, this was a ground-up build.
Plant-Based
100% castor bean oil frames — lightweight and built to last.
Made in USA
Manufactured in San Diego — part of the less than 0.01% of eyewear made on American soil.
Premium Polarized
Every frame ships with premium polarized lenses for genuine clarity and UV protection.
Supreme Comfort
Ultra-light construction and precision fit engineered for all-day wear — fit with a gentle hug.
How It’s Made
From Raw Material to Finished Frame
Every Saunt is designed in San Diego and built with intention — from plant-based material to final hand-assembly.
01
Material
Frames begin as castor beans — pressed into a lightweight, renewable bio-plastic that replaces conventional frame stock.
02
Production
Raw material is precision-milled and shaped to spec. Tolerances are measured in tenths of a millimeter.
03
Assembly
Each frame is hand-assembled in San Diego by Tom — checked for fit, finish, and quality before it ships.
Art Direction · Lifestyle · Brand Identity
Pleasure Ground
Bold visual direction meets immersive lifestyle photography in this full brand identity project for Pleasure Ground Eyewear. From product design to editorial imagery, every touchpoint was crafted to define a brand that lives at the intersection of style, adventure, and authentic experience.
Project
Baja Beans
Scope Brand Identity, Merchandise Design, E-Commerce
Project
Bomber Eyewear
Scope Brand Identity, E-Commerce, Product Design, Sales Presentations, Catalog Design, Merchandising
Platform Shopify
Platform Shopify
